How did we survive for so long before web applications like Gmail, Facebook, YouTube, and SalesForce.com?  These web 2.0 applications have dramatically changed the way we live and work.

These web 2.0 companies are also dramatically changing the way startups are managed and products are developed.  Eric Ries coined the term Lean Startup, to describe a new way of thinking about startup companies, their markets and their products.  These Lean Startup concepts can be applied to medical device companies too.  Let’s start with one of the most critical concepts: Product/Market Fit.

Continue reading “Lean Medical Device Startup: Product/Market Fit” →