Lessons from @TeslaMotors – Scale Your Vision With Your Accomplishments

Tesla Battery Factory

No one does the vision thing better than Elon Musk. But he is even a visionary about vision. His grand visions inspire consumers and employees. But he also knows that visions need grounding in credibility. Overly grand ambitions generate skepticism and backlash. So Tesla has smartly scaled its vision over time, as its accomplishments have grown.

Let’s take a look at what they’ve done.

Continue reading “Lessons from @TeslaMotors – Scale Your Vision With Your Accomplishments”

Lessons From Tesla – Service Is Not a Profit Center

In almost every business, customers weigh the downside of poor product reliability more than the upside of new product features. Consumer demand for reliability has driven automotive industry design improvements for the last few decades.

Achieving reliability for innovative products is pretty hard. Tesla has delayed new models to hit performance, cost and reliability objectives. My guess is that they have some pretty sophisticated product testing. Nevertheless, real world experience is never the same as bench testing, and even for Tesla the need for after-sales service is a fact-of-life.

Most vehicle manufacturers and medical equipment manufacturers manage after-sales service as a profit center. Tesla has taken a different approach to its real world reliability issues. Innovative medical equipment companies can learn a few things from Tesla’s approach.

Continue reading “Lessons From Tesla – Service Is Not a Profit Center”

List of Active Healthcare Venture Capital Investors – 2014 Q4

Baby You're a Rich ManAnother year has gone by since I last updated my list of healthcare venture capital funds with money to invest. Better late than never, I guess.

Today, I’m happy to post an updated list, complete through November 2014. Good news: lots of new funds have been (or are being) raised!

Continue reading “List of Active Healthcare Venture Capital Investors – 2014 Q4”

My secrets for recruiting a great team

At Fractyl we’re building an amazing team – the best I’ve ever worked with. Our team is super smart, highly productive, and absolutely dedicated to our mission. We see the big picture but we aren’t afraid to sweat the details.  We also know how to have fun.

Great teams start with great recruiting. Recruiting best practices are important, but not enough. Read on to learn how we’ve built best team in medical devices.

Continue reading “My secrets for recruiting a great team”

Big Data Is Coming To Medical Device Marketing and Sales

big-data-infographWhile you might be sick of Amazon telling you that customers who bought product X also often bought product Y, Amazon knows what sells more products. I’ve used the same technique in medical device markets. Last year I wrote about medical device market segmentation using procedure data – finding prospects for your procedure X based on customers who perform procedure Y. Why target interventional cardiology as a whole, or so-called “early adopter interventional cardiologists,” or community hospitals versus academic medical centers, when you can specifically target sub-segments based on actual device use, e.g. IVUS users, chronic total occlusion specialists, or high volume stenters?

In 2014, big data powers marketing in consumer and tech, and it’s coming to medical device marketing and sales. Applied well, big data can focus sales efforts on the likeliest adopters, identify prospects that you never knew existed, and uncover market segments with unique product needs. If you don’t already know the power of big-data-driven marketing in the consumer world, read the recent (chilling) US Federal Trade Commission report on data brokers.

Medical device customers are consumers too. Here’s how I used big data at Candela in 2009 to re-imagine our marketing and sales approach.

Continue reading “Big Data Is Coming To Medical Device Marketing and Sales”

List of Active Healthcare Venture Capital Investors – 2013 Q4

moneyhoney

It’s been almost exactly one year since I updated my list of healthcare venture capital funds with money to invest. I posted updates nine times between late 2010 and late 2012, so a new version is way overdue.

Today, I’m happy to provide an updated list, complete through 2013. While 2013 was no 2003, there are still lots of new funding sources looking to invest in great healthcare startups. Further, Bruce Booth of Atlas Venture predicts that “several other high profile life science funds are ramping up for 2014 fundraises.”

I’ve again included some non-VC firms in the list, as financing can sometimes come as debt, private equity and/or sales-of-future-royalties. I’ve also included some announcements from firms that are no longer investing, as it’s best to identify those firms early.

Continue reading “List of Active Healthcare Venture Capital Investors – 2013 Q4”